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Fired HBCU coach Ed Reed was partnering with billionaire's, now that he's gone, so's there money

James placed blame on the school's administrators for their handling of the situation, stating that they acted too hastily in breaking the contract with Reed. He also criticized the school's decision to not move forward with Reed as head of the football program, calling it a setback for HBCUs and their efforts to improve enrollment and perception.

"We are often our own worst enemy when it comes to improving our environment and circumstances," James said in his Instagram post (James). He also revealed that some of the investors involved in the funding included NBA legend Shaquille O'Neal and other billionaires.

This news is particularly significant in light of the recent departure of Coach Prime from Jackson State University and the ongoing conversations about opportunity for mainstream success at HBCUs. As James stated, these setbacks are critical to address in order to improve the perception and enrollment of these institutions.

It is unclear at this time if the funding from these investors will still be allocated to Bethune-Cookman College or if they will be seeking other opportunities. However, one thing is for certain: the swift firing of Ed Reed has not only cost the college a talented coach, but also a potentially significant source of funding.


James, Edgerrin. "Instagram post." Instagram, 28 January 2023,

According to Black Enterprise, NFL Hall of Famer Edgerrin James revealed that Ed Reed was partnering with billionaire investors to bring significant funding to Bethune-Cookman College, an HBCU. However, Reed's termination from his coaching position at the college has led to these funding commitments being put on hold. James placed blame on the school's administrators for their handling of the situation and stated that this setback is critical to address in order to improve enrollment and perception of HBCUs.

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