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"Kanye vs. Beyoncé: Which Celebrity Fashion Collaboration Comes Out on Top?"

  1. Beyoncé's Ivy Park clothing line reportedly sold only $40 million in revenue last year, according to the Wall Street Journal.

  2. This number was considered "weak" by the outlet.

  3. Beyoncé reportedly earns $20 million annually from the collaboration.

  4. The Jordan Brand generated a revenue of $3.14 billion.

  5. The Yeezy brand's revenue was $1.3 billion.

  6. Kanye West receives around 11% in royalties.

  7. The shoe giant cut West a check for $140 million in royalties, which is $10 million more than Forbes' estimate of Jordan's 2019 royalties from Air Jordan.

  8. Beyoncé's royalty percentage is 8% from the Ivy Park collaboration.

In the world of celebrity fashion, negotiations for favorable royalty agreements can significantly impact personal earnings, even if the brand's revenue falls short. This is evident in the comparison between Kanye West's Yeezy brand and Michael Jordan's Jordan Brand, where West earned $140 million in royalties, $10 million more than Jordan's estimated 2019 royalties.

However, the same cannot be said for Beyoncé's Ivy Park clothing line, which is reportedly losing money, with sales dropping by 50% last year and falling far below projected numbers. Despite the brand's underperformance, Beyoncé reportedly earns $20 million a year from the collaboration, which is set to end in 2023.

What's interesting is that Beyoncé's brand brings in 20% less revenue than Kanye's, but she takes in twice as much in royalties. This highlights the inequity in the system, where a celebrity's name and image are given more value than the actual success of their brand. It raises questions about the ethics of being rewarded for failing, especially when there are hard-working teams behind these fashion lines who are affected by the brand's underperformance.

It's important to remember that fashion is not just about the celebrity behind it, but also about the team behind the scenes. While celebrities may bring in initial attention and sales, it's the team's hard work and dedication that keeps the brand going. The fashion industry needs to start placing more value on the success and sustainability of a brand rather than the celebrity's name and image.

In conclusion, while Beyoncé's collaboration may have earned her more royalties, the underperformance of Ivy Park raises questions about the ethics and fairness of the industry. There needs to be more balance and fairness in how we value and reward celebrity collaborations, to ensure the industry remains sustainable and profitable for everyone involved.

"The Rise and Fall of Kanye West's Footwear Empire." Newsbreak, [publication date], Note: Make sure to check with your instructor or editor to confirm the appropriate citation style to use. Quinnon, JB. "The Rise and Fall of Kanye West's Footwear Empire." Newsbreak, [publication date],

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