Deion Sanders Urges Athletes to Use Life Insurance as a Tool for Generational Wealth

Source: Instagram – @blackwealthtab

In a video posted by @blackwealthtable on Instagram, Coach Deion Sanders speaks directly about the importance of life insurance in building generational wealth—an often overlooked but crucial element of financial planning, especially among young athletes.

Sanders, who currently serves as the head coach of the Colorado Buffaloes football team, urged his players to think beyond short-term spending and consider the legacy they leave behind. In the video, he stresses that the decisions they make today can have ripple effects that extend to future generations.

“You got an opportunity right now to set yourself up where your kids’ kids will know who you are because you made smart decisions,” Sanders said, addressing a room full of young athletes. His focus wasn’t on material possessions or momentary success, but on strategic moves that create long-term financial security.

One of his central recommendations was the use of life insurance as a foundational financial tool. “You could go get a million-dollar life insurance policy on yourself… and one on your mama. And you paying maybe $200 a month. That’s generational wealth,” he said.

Sanders also framed the message within the context of new opportunities that college athletes now have under the Name, Image, and Likeness (NIL) rules, which allow them to earn income while playing. He encouraged his players not just to make money—but to understand how to move with it wisely.

“We’re trying to teach you how to make moves, not just money,” he added.

This message underscores a broader commitment to mentorship that Sanders brings to his coaching—instilling not just athletic excellence, but also life skills and financial literacy. By addressing generational wealth through life insurance, he’s pushing his players to adopt a mindset that values foresight, family, and legacy.